Phivo Christodoulou, widely recognised as "The Dog Health Guy," is the visionary founder and director of Augustine Approved, an Australian-based company dedicated to transforming canine health through organic, human-grade supplements and skincare products. His journey began in 2010 with a personal mission to improve the health of his beloved Boxer puppy, Augustine. Dissatisfied with the quality of commercial pet foods, Phivo embarked on extensive research to develop safe products that promote optimal health and longevity in dogs.

Under Phivo's leadership, Augustine Approved has introduced innovative products and events to spread the message that food is medicine. His commitment to holistic animal care has positioned him as a respected figure in the industry, advocating for fresh, whole-food diets and innovative health solutions.

Beyond product development, Phivo is a passionate animal rights advocate and educator. He has shared his insights through various platforms, including podcasts and public speaking engagements, emphasising the importance of nutrition in preventing and treating disease in animals and people.